ACSI Funds

ACSI Funds is an asset management firm in Ann Arbor, Michigan based on the groundbreaking work of Dr. Claes Fornell. Dr. Fornell is the Donald Cook Professor Emeritus at the University of Michigan and is the world’s leading authority on measuring customer satisfaction and its relationship to company stock performance. ACSI has developed a proprietary process to measure customer satisfaction for over 350 companies in all areas of the US economy. This process combines information collected from over 100,000 customer interviews per year with a patented econometric model developed by Dr. Fornell to most effectively gauge the sentiments of the customers of each of the companies measured. ACSI Funds utilizes this differentiated view to build a diversified portfolio of companies with the highest level of customer satisfaction in the US economy.