Heather Lim

Equity Analyst

Heather Lim YR. is an equity analyst with the research team at iFAST Singapore, providing analysis and research coverage on both stocks and ETFs listed on Singapore, Hong Kong, and US markets. Her focus is on the digital economy including sectors such as cloud, cybersecurity, e-commerce, and fintech. Driven to be a good steward, Heather is passionate about investing and aims to invest in companies that, not only deliver returns but create value for the world. Heather graduated with a double degree in Bachelor of Business Administration with Honours (Finance) and Bachelor of Arts (Communications & New Media) from National University of Singapore.

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Microsoft: a resilient and high margin businessStocks

Microsoft: a resilient and high margin business

Looking to invest in a software company, and also a cloud infrastructure company? Microsoft is an attractive company with its demand resilience, and margin expansion story.

By Heather Lim | 17 Oct 2022 |7200 Views
Trouble persists for Europe – downgrade to 2.5 Stars “Neutral”Macro Research

Trouble persists for Europe – downgrade to 2.5 Stars “Neutral”

The past few months have seen a deterioration of the outlook for Europe. Hence, we downgrade European equities to 2.5 stars “Neutral”.

By Heather Lim | 19 Sep 2022 |2422 Views
Where to invest? Cloud computing is our pickETFs

Where to invest? Cloud computing is our pick

Cloud computing our preferred digital economy segment has seen resilience in earnings, which we expect to continue. Read on to find out why!

By Heather Lim | 08 Sep 2022 |3502 Views
Not time yet – maintain 2.5 Stars “Neutral” rating for the Digital EconomyMacro Research

Not time yet – maintain 2.5 Stars “Neutral” rating for the Digital Economy

From mountain peak as Covid19 accelerated digitalisation, to lows in share prices. Have we reached the trough? Read on for our analysis of the digital economy.

By Heather Lim | 23 Aug 2022 |2459 Views
2Q22 earnings: Why did Big Tech stocks pop? Stocks

2Q22 earnings: Why did Big Tech stocks pop?

Post this quarter’s earnings results, Big Tech saw a pop in the share prices – Amazon up +10%, Microsoft, Google, and Netflix up +7%. Read on to find out what drove this rally and whether or not it is sustainable.

By Heather Lim | 11 Aug 2022 |3907 Views
Hello PNQI! Invest in Big Tech through this ETFETFs

Hello PNQI! Invest in Big Tech through this ETF

We introduce the Invesco NASDAQ Internet ETF (NASDAQ: PNQI) as an alternative for exposure to the Global Digital Economy. Read on to find out why we like PNQI.

By Heather Lim | 14 Jul 2022 |3712 Views
JD.com: A market share gainer with more upside ahead!Stocks

JD.com: A market share gainer with more upside ahead!

JD.com indeed was a winner amid the regulatory crackdown having gained market share. Read on as we analyse how the business performed and the positives ahead for JD.com.

By Heather Lim | 04 Jul 2022 |5471 Views
Europe: A gloomy outlook as the Russia-Ukraine war weighs on growthMacro Research

Europe: A gloomy outlook as the Russia-Ukraine war weighs on growth

The outlook for Europe looks bleak as headwinds plague the economy. Inflation and supply disruption looks sticky, with economic policies turning less supportive. With the Russia-Ukraine war heading towards a stalemate, Europe’s energy security remains at risk.

By Heather Lim | 17 Jun 2022 |3369 Views
Q&A series: China Healthcare – a fast-growing and necessary sector ETFs

Q&A series: China Healthcare – a fast-growing and necessary sector

Healthcare is an important service for everyone globally, and with a significant aging population, China’s healthcare market stands to see strong growth ahead. Check out some of the latest insights on the KraneShares MSCI All China Health Care Index ETF.

By Heather Lim | 20 May 2022 |2613 Views
Disney over Netflix – “Marvel over Squid Game”Stocks

Disney over Netflix – “Marvel over Squid Game”

Disney has been a longstanding pinnacle in the global entertainment industry, and its continued innovative spirit to keep up with technological developments is a positive. Here we initiate coverage on Disney and detail the company’s prospects.

By Heather Lim | 22 Apr 2022 |4850 Views