The Place Holdings Ltd is an investment holding company. The group's business model is to integrate traditional businesses with omnichannel strategies and digital solutions (such as new-retail solutions, last-mile logistics, immersive virtual reality technology, and enterprise intelligent connectivity) to harness new growth opportunities in the digital economy. The Group has established a business platform to create new value propositions within its three core business pillars: Integrated media-related businesses with management operation rights; Property development and property management activities; and Cultural tourism with a new retail business concept.