Founded in 2016, Laopu Gold is a leading designer, manufacturer, and retailer of heritage gold jewelry in China. Its key products feature Chinese culture-inspired designs and craftsmanship, with high-net-worth individuals in major affluent cities as its primary customers. While Laopu derives most of its revenue from offline retail stores located in reputable retail malls across China, the firm has also expanded sales through online e-commerce platforms. Xu Gaoming and his son, Xu Dongbo, jointly control the firm, holding around 58% of the outstanding shares as of December 2025.